--- title: Why Being Memorable Matters More Than Following the Rules description: Discover why being memorable in marketing is crucial. Learn how breaking the rules can spark conversations and create lasting impressions with your audience. image: https://www.dkind.co.uk/hubfs/memorable-marketing.jpeg --- [Skip to content](https://www.dkind.co.uk/blog/why-being-memorable-matters-more-than-following-the-rules#main-content) [![DKIND Advisory Marketing](https://www.dkind.co.uk/hs-fs/hubfs/DKIND-Logo.png?width=1000&height=225&name=DKIND-Logo.png)Homepage](https://www.dkind.co.uk/) - [Home](https://www.dkind.co.uk) - [Services](https://www.dkind.co.uk#services) - [Clarity Sprint](https://www.dkind.co.uk/clarity-sprint) - [Growth Advisory](https://www.dkind.co.uk/growth-advisory) - [Fractional Marketing](https://www.dkind.co.uk/fractional-marketing) - [Creative Services](https://www.dkind.co.uk/creative-services) - [Approach](https://www.dkind.co.uk/the-approach) - [Blog](https://www.dkind.co.uk/blog) - [Contact](https://www.dkind.co.uk/contact) [Start a conversation](https://www.dkind.co.uk/contact) - [Home](https://www.dkind.co.uk) - [Services](https://www.dkind.co.uk#services) - [Clarity Sprint](https://www.dkind.co.uk/clarity-sprint) - [Growth Advisory](https://www.dkind.co.uk/growth-advisory) - [Fractional Marketing](https://www.dkind.co.uk/fractional-marketing) - [Creative Services](https://www.dkind.co.uk/creative-services) - [Approach](https://www.dkind.co.uk/the-approach) - [Blog](https://www.dkind.co.uk/blog) - [Contact](https://www.dkind.co.uk/contact) [Start a conversation](https://www.dkind.co.uk/contact) ![make marketing memorable](https://www.dkind.co.uk/hs-fs/hubfs/memorable-marketing.jpeg?width=2688&height=1536&name=memorable-marketing.jpeg) # Why Being Memorable Matters More Than Following the Rules ![DKIND](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) DKIND July 20, 2026   Most marketing tries to get it right. Right message. Right channel. Right timing. But very little of it gets remembered. **I learned this the hard way** Years ago, I worked on a campaign for WAN accelerators. Not the easiest thing to make interesting. Not the kind of product people wake up thinking about. We had two options: We chose different. **The idea was simple** We sent prospects a Cadbury Boost bar in the post. The message linked back to the product. Performance. Speed. A “boost.” Nothing complicated. Just something physical. Something unexpected. **Then we followed up** A week later, we called. Same prospects. Same message. But now we weren’t starting cold. We were continuing something. **The reactions were… varied** Most people loved it. They remembered it. They appreciated it. They were open to talking. One person told us: They’d forgotten their lunch that day. The chocolate bar we sent was all they had. They were genuinely grateful. That conversation wouldn’t have happened otherwise. Another? Not so positive. He was angry. Convinced we might be trying to poison him. Not the reaction we were aiming for. But still memorable. **That’s the point** Not the chocolate. Not the campaign. The fact that it cut through. It created a moment. In a world of: It gave people something to react to. **Most marketing plays it safe** It follows the rules. Looks professional. Sounds right. Feels familiar. And gets ignored. Because it blends in. **Memorable doesn’t mean reckless** This isn’t about gimmicks. Or doing something for attention. It’s about: **Conversations don’t start with perfection** They start with something that lands. Something that makes people: Pause Notice Respond Even if that response isn’t always what you planned. **What this means in practice** If your marketing is being ignored, ask: If the answer is no, your audience probably feels the same. **Final thought** Marketing doesn’t need to be louder. It needs to be more human. More considered. More intentional. More memorable. Because sometimes, the goal isn’t to get it perfect. It’s to get a reaction. And start a conversation. If you want help cutting through the noise and focusing on what will actually work, get in touch [Get in touch and let's simplify it](https://www.dkind.co.uk/contact) ## Share this post [mailto:https%3A%2F%2Fwww.dkind.co.uk%2Fblog%2Fwhy-being-memorable-matters-more-than-following-the-rules](mailto:https%3A%2F%2Fwww.dkind.co.uk%2Fblog%2Fwhy-being-memorable-matters-more-than-following-the-rules) ## Keep reading ### [![looking at marketing challenges](https://www.dkind.co.uk/hs-fs/hubfs/things-look-at-first-marketing.jpg?width=1000&height=527&name=things-look-at-first-marketing.jpg) The 3 Things I Look at First in Any Marketing Function](https://www.dkind.co.uk/blog/the-3-things-i-look-at-first-in-any-marketing-function) ### [![The Real Reason Marketing Feels So Hard](https://www.dkind.co.uk/hs-fs/hubfs/marketing-doesnt-need-to-be-hard.jpeg?width=6056&height=4037&name=marketing-doesnt-need-to-be-hard.jpeg) The Real Reason Marketing Feels So Hard](https://www.dkind.co.uk/blog/the-real-reason-marketing-feels-so-hard) [![DKIND-Logo-invert](https://www.dkind.co.uk/hs-fs/hubfs/DKIND-Logo-invert.png?width=200&height=45&name=DKIND-Logo-invert.png "DKIND-Logo-invert")](https://www.dkind.co.uk/) [Clarity Sprint](https://www.dkind.co.uk/clarity-sprint) [Growth Advisory](https://www.dkind.co.uk/growth-advisory) [Fractional Marketing](https://www.dkind.co.uk/fractional-marketing) [DKIND Creative](https://www.dkind.co.uk/creative-services) About DKIND [Our Approach](https://www.dkind.co.uk/the-approach) [The Blog ](https://www.dkind.co.uk/blog) [Privacy Policy](https://www.dkind.co.uk/privacy-policy) [Website T&Cs](https://www.dkind.co.uk/website-terms-and-conditions) [Cookie Policy](https://www.dkind.co.uk/cookie-policy) [Let's start a conversation](https://www.dkind.co.uk/contact)[Connect on LinkedIn](https://www.linkedin.com/in/daniellekinsella/) © 2026. 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